Everything Purple Starts Off Green
At Bluebonnet, we like to tell people that “everything purple starts off green.” We have implemented enterprise wide “green” initiatives and environmentally sound manufacturing practices that have been the envy of the industry. Our actions represent a new generation of companies who support sustainability, reduced dependency on fossil fuels and giving back to their communities and the world at large. In fact, at Bluebonnet, we “walk the talk” and have led the natural products industry on the green and social initiatives front by: (1) searching the globe for sustainably harvested and sourced ingredients, (2) using alternative energy sources to reduce our carbon footprint, (3) providing vegetarian/vegan options, (4) offering products free of genetically modified organisms, pollutants and allergens whenever possible, (5) implementing environmentally friendly practices, and (6) extending a helping hand to communities in need.
Sustainable resourcing - using a resource at the same rate that it is renewed - is essential for a company like Bluebonnet, which is powered by nature. Sustainable resourcing renews not only the environment, but also the communities and economies of those who farm and fish there. Early on, Bluebonnet recognized that sustainability must be a key criterion in selecting raw materials. So we always choose our natural ingredients that have been either sustainably harvested or sustainably wildcrafted if those options are obtainable; always keeping our eyes focused on future availability.
One of the most important steps in instituting sustainable practices at Bluebonnet has been kosher certification. The only way to control quality, purity, and sustainability is to know ingredients’ precise origins. That’s what happens during kosher certification. In 2006, we rolled out a program to kosher certify Bluebonnet products – as well as our manufacturing facility – through KOF-K Kosher Supervision, one of the world’s most respected kosher agencies, known for its rigorous certification standards.
(Only those Bluebonnet products bearing this emblem on the front label panel are kosher certified.)
This meticulous certification process ensures that Bluebonnet kosher-certified supplements meet strict rules imposed on hygienic processes. It is a quality and purity benchmark that is sought out not only by those observing religious dietary laws, but also vegetarians, vegans, allergy sufferers and anyone who wants dietary supplements held to the highest standards.
Bluebonnet’s commitment to nature means that we also seek ways to harness nature’s power and benefit from its strength - through the use of alternative energy sources: wind, solar and water. Currently, 30% of the energy used each month to run Bluebonnet’s state-of-the-art, kosher-certified manufacturing and analytical facilities comes from wind and solar energy. We continually work with local utility companies to increase that percentage and reduce our carbon footprint. Additionally, Bluebonnet searches out like-minded raw material suppliers that also utilize natural, Earth-friendly resources for their energy needs.
Vegetarian-aware consumers are becoming increasingly popular and now make up 25% of the U.S. population. That means that over 70 million people or one in four Americans are making vegetarian-aware choices each day. And 65% of these consumers acknowledge the benefits of taking regular, dietary supplements. However, few vitamin manufacturers have been able to provide true vegetarian or vegan supplements. At Bluebonnet, we can and we do; for example, Bluebonnet’s Targeted Multiple® Veggie Choice formula contains vitamin D2 that is derived from mushrooms rather than vitamin D3, which is typically sourced from lanolin or fish oil, thus, making it one of the only true vegan multiples on the market that is 100% vegan from the inside out.
Plus, at Bluebonnet, we have seen health-conscious consumers moving away from products encased in animal-based gelatin capsules to products encapsulated in vegetable-derived capsules (e.g., Vcaps® and Licaps® from Capsugel) as well as vegetarian softgels, utilizing more algae-based forms of essential fatty acids (e.g., Life’sDHA), and also selecting fermented forms of specialty nutrients like vegetarian glucosamine that were once only obtained from animal sources. These vegetarian/vegan options are not only more cost effective, but they are also cleaner, safer and preserve the sanctity of animals.
Bluebonnet has been able to gain recognition for some of the industry’s most revolutionary, first-to-market products/brands (e.g., CellularActive® CoQ10 Ubiquinol), but our proactive stance just doesn’t stop there. We believe that providing vegetarian capsules for all ingredients is just as important as the natural ingredients they protect. So, we have recently made the change from animal-based softgels to vegetarian softgels for all of our CellularActive® CoQ10 Ubiquinol in 25, 50, 100 and 200 mg potencies in addition to Bluebonnet’s CoQ10 in 30, 60, 100 and 200 mg potencies. So for true vegan choices, look for Bluebonnet products with our vegan seal above proudly displayed on the front of our label. It’s our guarantee to you that it’s 100% vegan from the inside out.
Free of Most Allergens
In addition to switching from animal-based gelatin capsules to vegetarian capsules (Vcaps® and Licaps®), as well as vegetarian softgels, we are also working on removing allergens from these same products – providing cleaner, purer, hypoallergenic formulas whenever possible. In fact, like Super Supplements, Blu bonnet’s goal has always been to provide dietary supplements that are safe, clean, pure - and as close to nature as possible. But today’s environmental conditions have caused a dramatic increase in the number of people who suffer from allergies. According to the National Institute of Health, 1 in 20 children under the age of 5 and 1 in 25 adults are allergic to at least one food. These are not just seasonal allergies, but everyday allergic reactions to commonplace nutrients that many people consume daily. Because so many people are becoming more sensitive to allergens – like gluten and soy – Bluebonnet has taken the initiative to remove such ingredients from our products whenever possible, which is one of the primary reasons Super Supplements carry our brand.
In fact, 98% of our line is gluten-free and a large percentage of Bluebonnet products are void of other allergens, such as wheat, barley, dairy, yeast, rice, corn, soy, sodium, sugar, eggs, crustacean shellfish, and peanuts. But when a Bluebonnet supplement does contain one of these ingredients, we make sure it’s clearly printed on the label, so you can easily find the products that are right for you. For example, Bluebonnet’s entire line of CoQ10 and CellularActive® CoQ10 Ubiquinol Vegetarian Softgels are also now available in a base of non-GMO sunflower lecithin instead of soy lecithin. In addition, our entire line of vitamin D3 softgels now provide this precious sunshine vitamin in a base of non-GMO safflower oil, not only making these formulas 100% soy-free but also free of genetically modified organisms. Plus, the purest whey protein isolate (WPI) products on the market just got purer. Bluebonnet’s 100% Natural Whey Protein Isolate, 100% Natural Dual-Action and Whey of Life® Protein Powders not only provide WPI material from free-roaming, grass fed cows that are not treated with hormones (e.g., rBGH) and antibiotics, but we also replaced the soy lecithin with non-GMO sunflower lecithin, which continues to prevent the product from clumping and provides a smooth, creamy texture while making these products free of soy and genetically modified organisms.
Incorporate non-GMO/PCR Negative Ingredients
As witnessed above, we strive to provide non-GMO/PCR negative products whenever possible. Like Super Supplements, Bluebonnet has taken a proactive lead on the non-GMO effort because we believe consumers have the right to know what they are consuming. We have closely examined our line and have made a choice to eliminate GMO sources whenever possible so that we can provide supplements as close to nature as possible – a mission of ours since our inception. We have always incorporated the highest quality ingredients in our formulas, but we are now demanding non-GMO/PCR negative raw materials whenever they are available. We have elected to lead this movement not out of obligation but because we fundamentally believe that it is the right thing to do. The commercial crops most highly affected by genetically modified organisms are soy, corn, canola, sugar beets, papaya, alfalfa, zucchini, cotton seed and rapeseed. In fact, according to the Non-GMO Project, 94% of the soy crops in the U.S. are from genetically modified seeds. This is why Bluebonnet has already replaced most of the soybean-derived excipients with other options, like safflower or sunflower oil in products like Whey Protein Isolate and Vitamin D3, CellularActive® CoQ10 Ubiquinol, and CoQ10 Vegetarian Softgels as previously mentioned. By seeking non-GMO alternatives and eliminating soy-based excipients in our products, we are not only ensuring a more “natural” product free of soy and GMO sources, we are also producing products in the case of our new vegetarian softgels that are less expensive and more consumer friendly since the softgels are now smaller thus easier to swallow.
Conservational practices have been part of Bluebonnet’s standard operating procedures since our inception. From the beginning, we packaged our products in recyclable amber glass bottles. Today, we utilize recyclable paper and corrugated packaging and shippers - as well as biodegradable cornstarch packing materials that dissolve quickly in landfills - wherever possible. We even recycle the wood shipping skids and crates that transport our raw materials. Early on, we also implemented a corporate-wide recycling program for all of our paper, plastic, glass, and metal waste. We even use soy-based inks for our printed materials because it is a renewable resource that won’t hurt the environment.