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Trade Show Coverage at NPA Midwest/MAHO
NPA Midwest/MAHO EXPO 2015 was this past weekend in Columbus, Ohio and Bluebonnet was there in full force. This event is hosted by the Natural Products Association and showcases products in the natural health food industry and allows for the opportunity to gain experience of cutting edge educational information, important legislative advocacy updates, and extreme show specials under one roof. The theme this year was Summer Splash and Bluebonnet definitely made a Splash! Check out some of the pictures from the show.
Bob Barrows, Jr. the Vice President of Sales and Marketing showing off Bluebonnet’s latest and greatest including:
· Extreme Edge®, a clean and pure line of NSF Certified for Sport® products from Bluebonnet
· Bluebonnet’s Coenzyme B Complex Vegetable Capsules providing the quickest and most efficient way for the most bioavailable B vitamins to be utilized in the body.
· Chelated Magnesium Bisglycinate Vegetable Capsules from Albion® delivering 200 mg of elemental magnesium per serving in a more bioavailable bisglycinate form.
· Super Earth Organic VeggieProtein™ Powder that is packed with 18 g of complete and balanced protein containing all nine essential amino acids from the Earth’s most potent 100% organic/ non-GMO plant proteins.
When I spoke to Bob about the show, here is what he had to say:
The NPA MW Summer Splash trade show was another big hit this year. In fact, it was the most enthusiastic and well-attended MAHO I’ve ever been to! The lineup of speakers, including Bluebonnet’s own, Carl Germano, educated large audiences on subjects ranging from Whole Food nutrients to Probiotics. The trade show was very well attended with almost 100 exhibitors, representing over 160 brands, displaying their products and services. Many brands, including Bluebonnet, introduced new products to an eager retail base that looks for innovation to introduce to their consumers. Bluebonnet displayed 3 new products to our retailers including Super Earth® Organic Veggie Protein that is also Non-GMO, Coenzyme B complex Vegetable Capsules and Magnesium Bisglycinate. The show was attended by Bluebonnet’s team including John Kronauge and Carl Germano.
Plus, Bluebonnet also sponsored a retailer speaking event featuring Carl Germano, RD, CNS, CDN, RYT200. A nutritional expert packed the house with his lecture on inheriting the benefits of whole foods and ageing gracefully. Carl heads a new product consulting practice for the dietary supplement industry and holds a master’s degree in clinical nutrition from New York University. He also has over 30 years’ experience using innovative, complementary nutritional therapies in private practice and in product development for several of the largest dietary supplement companies in the trade. Carl discussed how nutritional science has unveiled significant reasons why mom’s advice to “eat your fruits and vegetables” should be heeded. He showcased evidence suggesting that phytonutrient-rich whole foods can support heart, vision, cellular and digestive health. Carl also provided a deeper into the biochemical complexities of super fruits and vegetables and how it exposes a world of powerful phytonutrients that up-regulate defenses and influence gene expression. Carl’s lecture demonstrated how consuming whole foods will allow you to inherit their benefits and alter your own genetic destiny.
The Calm Before the Storm.
NPA posted this picture on their Facebook page of the event hall moments before the doors opened. https://www.facebook.com/pages/NPA-Midwest-MAHO
NPA @NPANational tweeted on July 26: It's a packed house at @NPAMidwest #SummerSplash show in Columbus, Ohio!