Bluebonnet's Commitment to Non-GMO

October is Non-GMO month!  And we are so excited to let you in on what we’ve been working on here at Bluebonnet on the non-GMO front. But first, let’s answer some of your general questions:

What is a GMO?

Simply put…

A Genetically Modified Organism (GMO) is a living organism that has been produced through genetic engineering which alters the genetic material of that organism. 

To go into further detail…

Genetic modification of this era is a relatively new and complex process that involves insertion of a gene, often from a different species, into a plant or animal. The process is referred to as genetic engineering and genetic modification, and the crops are referred to as genetically modified (GM) organisms (GMOs), or just GM crops. The purpose of this technology is to alter the genetic makeup (DNA sequence) of one organism by incorporating genes from another organism because those genes code for desired traits (i.e., pesticide resistance).   Some reasons for genetic modification include making the crops more resistant to disease, pesticides and drought, as well as increasing a plant’s nutrient levels or shelf life.

What was the initial purpose?


The era of genetic modification, also known as the “Gene Revolution”, arrived in the 1990s and was initially intended for the betterment of the world by allowing faster and greater yields to feed the planet’s burgeoning population, producing foods with higher nutritive value to address the growing issue of malnutrition, lowering production costs to keep commodity food prices down, and using less water and fewer pesticides, herbicides and fertilizers in farming/growing practices to minimize effect on human health and reduce stress on land, water and other resources. 

Which crops are most at risk?

Today, it’s estimated that as many as two thirds of all food products in the supermarkets contain GM ingredients. The crops most likely to be genetically modified include soybeans, corn, sugar beets, canola, alfalfa, cotton, papaya and zucchini and yellow summer squash.

Are GMOs safe to eat?  What does the research say?

Because genetic modification is still a relatively new technology, the truth is that we just aren’t sure yet of the long term effects (if any) from GMOs.  While we wait for the FDA to rule on the matter and for the research to reach a definitive conclusion, we will monitor the situation closely.  In the meantime, we are working to eliminate GMOs from our line because we know that’s what you – the consumer – want. In fact, most developed nations do not consider GMOs to be safe, because the research is not available. Furthermore, in more than 60 countries around the world, including Australia, Japan, and all of the countries in the European Union, there are significant restrictions or outright bans on the production and sale of GMOs.

What is Bluebonnet doing to eliminate GMOs in our product line?

Regardless of what the research says or doesn’t say, Bluebonnet is taking a proactive lead on the effort to be GMO-transparent because we believe consumers have the right to know what they are consuming.  We’ve always had a commitment to providing the most natural and safe products possible, and that includes procuring non-GMO/Identity-Preserved (IP) raw materials whenever possible.  Now we are declaring it on the label. We have closely examined our full line and are now providing you with a quick reference to know which products are non-GMO from start to finish – this means that both actives and inactives have been vetted so that you can be assured that our line is free of genetically modified material.  We have always incorporated the highest quality ingredients into our formulas, and demanded non-GMO/ IP raw materials whenever they are available.  We have elected to participate in this movement not out of obligation but because we fundamentally believe that it is the right thing to do.  The commercial crops most highly affected by genetically modified organisms are soy, corn, canola/rapeseed, sugar beets, papaya, alfalfa, zucchini/summer squash and cotton seed.  So while a vast majority of our line is not even affected by the GMO issue, we have still opted to be transparent on the label.  As these products are confirmed non-GMO based on Bluebonnet’s internal standard, you will see our seal of approval on each bottle.


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