Introducing Bluebonnet's DREAM TEAM!

A good night’s sleep is something we all long for.  Whether you work the graveyard shift, constantly travel across multiple time zones, or are a new parent, you know the importance of a restful sleep.  Did you know that parents of new born babies miss out on 6 months’ worth of sleep in the first 2 years?

Sleep is not only important to your quality of life, it’s also important to your health.  You may not realize it, but on average people spend one-third of their lives asleep. Sleep is an essential part of our lives! In fact, the National Institutes of Health (NIH) has published numerous articles discussing the benefits of sleep.  Dr. Merrill Mitler, a sleep expert and neuroscientist at NIH talks about the fact that sleep helps all aspects of the body and refers to its benefits on energy balance, or cognitive  function, alertness and mood.  Sleep is also known to improve immune function, affect growth and stress hormones, appetite, breathing, blood pressure and cardiovascular health, as discussed by Dr. Michael Twery, another sleep expert at NIH.  Dr. Twery talks about how a lack of sleep increases the risk for conditions, such as obesity, heart disease and infections.  The body releases hormones during sleep that can affect your body weight.  These hormones help repair cells and control the body’s use of energy.

Lack of sleep is not only an important health issue; it’s also become a costly one.  In fact, an estimated 50-70 million US adults have sleep or wakefulness disorder, according to the Centers for Disease Control and Prevention (CDC).  The projected annual direct costs of insomnia are $14 billion! Direct costs include medical and alternative healthcare consultations, products, and testing.  And this doesn’t even consider the indirect costs of insomnia, such as property damage from accidents and transportation to and from healthcare appointments, work absenteeism, and reduced productivity.  This estimated annual cost is almost $28 billion!

That is why Bluebonnet Nutrition is excited to announce the launch of a Dream Team of new sleep support formulas for those affected by occasional sleeplessness.  Each formula is wholesomely crafted and contains scientifically-substantiated, safe and effective potencies to help promote a restful sleep. For those who believe they should get most of their nutrients from whole foods and want a sleep supplement to support that philosophy, we would like to introduce:

·       Targeted Choice® Sleep Support Vegetable Capsules that contain a complementary blend of free-form L-theanine, 5-HTP from Griffonia seed extract, valerian root extract, passionflower whole herb extract, chamomile, and tart cherry fruit extract – a natural source of melatonin.

·       5-HTP 100 mg Vegetable Capsules that contain 5-hydroxytryptophan, which is carefully extracted from the seed of the African plant Griffonia simplicifolia. 

·       EarthSweet® Chewables Melatonin 1, 3 and 5 mg Tablets that are in a delicious base of natural raspberry flavor and sweetened with EarthSweet®, a proprietary blend of juice concentrates and cane crystals. 

Luckily for bleary-eyed customers everywhere, Bluebonnet offers sleep support supplements that can help ensure a good night’s sleep.  All are non-GMO, kosher certified, vegan, and free of most allergens. So sleep tight and good night!    


1.      Centers for Disease Control and Prevention. Insufficient Sleep Is a Public Health Problem. Accessed from:

2.      Gillin JC, MD, Roehrs, T, PhD, Roth T PhD.  Sleep Aids and Insomnia.  National Sleep Foundation.  2015.  Accessed from on 8/4/2015.

3.      Nelega P.  Occasional Sleeplessness.  Natural Wellbeing.  2015.  Accessed from on 8/4/2015.

4.      NIH: News in Health. The Benefits of Slumber: Why you need a good night’s sleep. 2013. Accessed from on 8/5/15.


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