Introducing The First Active Form Of CoQ10 In Two Breakthrough Formulas

Friday, November 17, 2006

Bluebonnet’s CellularActive CoQ10 Full Spectrum CoQ10 Ubiquinol & Ubiquinol/Ubiquinone 50 mg Softgels Complex Softgels

SUGAR LAND, TEXAS, November 17, 2006, – Bluebonnet Nutrition is proud to
introduce two revolutionary new products, which are the first in the industry to include the active Ubiquinol form of CoQ10: CellularActive CoQ10 Ubiquinol 50 mg Softgels and Full Spectrum CoQ10 Ubiquinol/Ubiquinone Complex Softgels.

There are numerous CoQ10 products on the market that are shrouded in marketing hype and slick packaging touting greater bioavailability. However, the real focus should be on which form is best utilized based on the consumer. Instead of just trying to improve the absorption/solubilization of the common, non-active form (Ubiquinone), Bluebonnet Nutrition is the first to launch, Ubiquinol, the first active form of CoQ10. Many factors have been found to compromise the levels of CoQ10 in the body: the normal aging process, chronic conditions, certain medications, oxidative stress, etc. For example, as the body ages, it not only produces less CoQ10, but it is less able or efficient to convert the common, non-active form of CoQ10 (Ubiquinone) to the more readily available, active form (Ubiquinol). Therefore, providing the active form of CoQ10 – especially to seniors and the chronically ill – will ensure that they are getting a form that their bodies can immediately utilize.

In its reduced or active form (Ubiquinol), CoQ10 exhibits some slight water-soluble characteristics, which partly accounts for its greater bioavailability than Ubiquinone. However, since Ubiquinol is readily oxidized in air, it needs to be stabilized before it can be incorporated into dietary supplements. That is why Bluebonnet teamed up with the highly respected Japanese manufacturer, Kaneka, the world leaders in CoQ10 manufacturing. After years of arduous research and development, breakthrough proprietary packaging technology was employed to stabilize Ubiquinol, and now Bluebonnet is the first to introduce this innovative ingredient to the industry.

Bluebonnet Nutrition Corporation, headquartered in Sugar Land, TX, is a leading nutritional supplement manufacturer providing a full line of innovative, high-quality dietary supplements to natural food retailers throughout the U.S.

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